Online marketing is a foreign concept to most small business owners. Usually, the concept of online marketing consists of a webpage, an e-mail address and few of your services or products posted in an online catalog.
Unfortunately, many do not even care or worry about their online presence since most of the business is based on traditional marketing methods like; Community Papers, business cards or a bandit sign sitting on a telephone pole.
Some of these methods do work, but are spotty and may not generate measurable results that can help keep a business up and running. The internet is and has become a true marketing vehicle that many large companies spend thousands and even millions of dollars as more of their target markets migrate to the web.
So what does a small one person home business owner do? They can certainly jump on the internet bandwagon and create a blog promoting their wares, or add an online store front and hope their customers see them among the other billions of web pages out there.
How do you get started?
With many small business owners trying to survive, a sound marketing strategy template may be just the thing to get their business started in getting them in a position for building a viable business. Once you have put some thought into your target market, your value proposition and marketing plan, you will have at least a blueprint to get you going in the right direction.
It does not matter whether you are a landscaper or cake decorator, you need to differentiate yourself and your company from the competition when it comes to your current and potential customers.
In summary, if you do not market your business through online tools you are leaving money on the table when it comes to finding new business. Using the internet as a marketing vehicle, online marketing through social networks, powerful testimonials and published articles can help provide assurance to any new prospects searching the web that you can supply the services and or products they are looking for.